To Buy or to Build, That Is the Question

Exploring the Paths of Ready-Made Solutions, In-House Creation, and the Near-Shoring Advantage for Business Leaders

In launching a new product, decision-makers at the helm of companies—yes, I'm talking to you, the CEOs and CTOs out there—face a pivotal choice that could steer the fate of their ventures: how to bring their digital dreams to life. Let's unpack this, shall we?

You could go shopping for a Commercial Off-The-Shelf (COTS) solution, which is kind of like pic…